This was a full set build in studio.

This was a full set build in studio.

Along with the production design I was also an animator for this project.

This was a full set build in studio

DOP: Luke Jacobs

Production Design and

Special Effects Supervisor: Michelle Sotheren

All build sets in studio. Made miniature for the Squirrel cast.

The 3 main TV ads were a 60-sec spot with all the contents of a regular household putting itself back into its place; a 30-sec spot of a house building itself back up, and a 30-sec spot where a car fixed all its parts back together.

I oversaw all elements of art department including the animation crew.  The art department crew boasted an army of over 25 animators, a 10 man construction dept and three mechanics. The 3 spots were shot on three sets simultaneously over a record breaking 5 days.

The shoot was planned to the tiniest detail with everything mathematically mapped out, there were five meter long wooden poles marked up for each increment things had to move.   There were laser pointers, rulers, pencil marks, pieces of string with tape attached… all these items to measure and time all the movements of all the items.

The entire year's worth of advertising for UK DIY store Homebase. All sets were built in a rolling schedule along a two-hundred meter long pier for twelve shoot days.