The 3 main TV ads were a 60-sec spot with all the contents of a regular household putting itself back into its place; a 30-sec spot of a house building itself back up, and a 30-sec spot where a car fixed all its parts back together.
I oversaw all elements of art department including the animation crew. The art department crew boasted an army of over 25 animators, a 10 man construction dept and three mechanics. The 3 spots were shot on three sets simultaneously over a record breaking 5 days.
The shoot was planned to the tiniest detail with everything mathematically mapped out, there were five meter long wooden poles marked up for each increment things had to move. There were laser pointers, rulers, pencil marks, pieces of string with tape attached… all these items to measure and time all the movements of all the items.
The entire year's worth of advertising for UK DIY store Homebase. All sets were built in a rolling schedule along a two-hundred meter long pier for twelve shoot days.
Designing a 1960s style UFO interior was brilliant fun. I did some drawings indicating what I believed the background control panels and window should look like to be created in post and then constructed the foreground and mid ground elements for the studio shoot.
Shot in Dublin, Ireland. No live animals (not including the stunt man) were hurt in the making of this tvc.
A great job that enjoys a beautiful visual style as well as some large scale production elements. A mix of In camera propping and visual effects where it's difficult to pick the difference.
Shot in a studio... something to note - Llama's do not like wearing tiara's or crystal necklaces!